Google is using a 10,000-strong army of independent contractors to flag “offensive or upsetting” content, in order to ensure that queries like “did the Holocaust happen” don’t push users to “misinformation, propaganda and hate speech”.
The review of search terms is being done by the company’s “quality raters”, a little-known corps of worldwide contractors that Google uses to assess the quality of its systems. The raters are given searches based on real queries to conduct, and are asked to score the results on whether they meet the needs of users.
These contractors work from a huge manual, first made public in 2013, describing every potential problem they could find with a given search query: whether or not it meets the user’s expectations, whether the result offered is low or high quality, and whether it’s spam, porn or illegal.
Strange that they would hire so many people to thwart their own search algorithms that they spent so much time and energy developing.
If Google was an honest operation they would let the search results organically speak for themselves. They are fighting a losing battle with this overt censorship. As artificial intelligence begins to enter the mainstream over the next 25 years or so they will not be able to control any of this information.