A dairy farmer in Sullivan County, New York, had heard about a proposed mega-rock concert and its issues. He offered his farm land as a space for the famous Woodstock concert. His name was Max Yasgur and he was paid $75,000 for all 3 days (Wow, that was literally a fortune in 1969!). He is quoted as saying “If we join them, we can turn those adversities that are the problems of America today into a hope for a brighter and more peaceful future…” Yeah, I’m living that bright future and believe me, it stinks!
When Yasgur died he received a full page obituary in Rolling Stone Magazine.
That and $75,000. Not a bad deal just for throwing a party to mock a murdered country.